values
As we grow, our success will be guided by a set of core values that reflect the way we work, how we act internally as an organization and is reflected in the output of our work.
Integrity
Approach every interaction with positive intent, and demonstrate respect for all of our stakeholders. What we do is important, but how we do it is even more so
Excellence
Realize our vision by delivering on the details and adding value every day
Innovation
Raise the bar on every aspect of the Super Bowl by curating, creating and collaborating on novel ways to connect people and redefine the game
Participation
Ensure every one of our experiences enables our community to actively participate, and create and share their own experiences
Passion
Stoke the collective energy and civic pride of our staff, partners and volunteers, creating a true culture of fun and passion for our work
Collaboration
Create an environment of mutual support and genuine interest that goes beyond Super Bowl 50, bringing together the region’s diversity of insights, talents and perspectives to multiply our contributions and set an example for future events in the Bay Area
Responsibility
Remain always focused on building, serving and protecting the legacy of our organization, being accountable for not only our decisions, actions and deliverables, but also responsible for our communities and resources